Who We Are

Marketing Synergy is built for modern CMOs. We help you move faster, think smarter, and lead with precision in a world where content, customers, and competitors never stop moving.

Our belief is simple: AI is not a tool—it’s your most valuable business partner. Since 1990, we've helped marketing leaders use AI to accelerate execution, boost strategic agility, and build marketing systems that think.

Whether you're launching campaigns, managing global content calendars, or reshaping your martech stack, we provide frameworks, training, and agentic systems designed to 3X–5X your output—while staying aligned with your brand voice, KPIs, and business goals.

Randy Hlavac

Randy transforms how organizations use AI and Agentic Business systems. Today, the world of business is moving to real-time strategies, marketing programs, content creation and digital marketing. As a consultant, his mission is to provide you with proven strategies, effective methodologies, and training to help you achieve your business and marketing goals.

Randy is also the CEO of The Agentic Advantage . The company is focused on using Agentic Business and Marketing systems to allow businesses to move faster than their competition. Check out their Competitive Intelligence and Business Intelligence systems.

For the last 30-years at Northwestern, Randy has taught graduate and undergraduate digital leadership, content strategy, social commerce, and social media marketing. Each of his classes utilizes AI and agentic systems to demonstrate the impact of these new technologies on a company's ability to be agile and accelerate its marketing programs. He reaches global audiences through his Coursera course on Social Media Marketing. His book Social IMC: Social Strategies with Bottom-Line ROI has become essential reading for marketers integrating social media into their business strategies.

Through Marketing Synergy, Randy helps companies cut through digital noise with data-driven strategies that deliver measurable outcomes. His ability to distill complex marketing concepts into actionable frameworks makes him a sought-after keynote speaker at industry conferences.

From AI-Powered applications, linking your content to AI systems, to training your staff to grow market share and build customer relationships, I will stay ahead of emerging trends while maintaining focus on what matters most: strategic thinking that drives bottom-line results.

Let’s Build Smarter Marketing Together

Whether you're looking to train your team, transform your tech stack, or launch a campaign that never sleeps— we're ready.

👉 Book a Free Strategy Session 👉 Contact Me – If you have a question or just want to talk AI-Power marketing, send us an email