ChatGPT Digital Marketing Masterclass
Are you having difficulty?
Attracting & Connecting with Target Audiences to Grow Market Share?
Maintaining Competitive Advantage in a Rapidly Changing Marketplace?
Frustrated by the "Too Little Time Too Few Resources" Content Bottleneck?
Building Multimedia Content to Best Connect with Your High Value Markets?
Building High-Impact Marketing Campaigns with Trackable Results?
Introducing the ChatGPT Digital Marketing Masterclass
The world of digital marketing was transformed with the introduction of ChatGPT and other AI systems. It was further impacted by Google's new Page Ranking Algorithm. Learn how to use these new technologies to impact every part of your marketing strategies and tactics from a Northwestern University professor
Course Specifics
Course is Designed Around 12 Lessons
The Next Marketing Revolution is Here Train ChatGPT to be Your Business & Marketing Partner Developing Your Business Strategies with ChatGPT Engage your Audience When they are Online: Use ChatGPT to Power Momentum Marketing Grow Market Share & Position Your Brand with Hero Content Hub Content Builds Strong Relationships with Your Prospects & Customers Creating Articles, Blogs and Web Pages with ChatGPT Using Google's New Page Rank Algorithm to Grow Your Business Developing Videos & Podcasts with ChatGPT Help Content Creates Satisfied Customers Effective Marketing Builds Market Share & Profits Congratulations!
- The Next Marketing Revolution is Here
- Train ChatGPT to be Your Business & Marketing Partner
- Developing Your Business Strategies with ChatGPT
- Engage your Audience When they are Online: Use ChatGPT to Power Momentum Marketing
- Grow Market Share & Position Your Brand with Hero Content
- Hub Content Builds Strong Relationships with Your Prospects & Customers
- Creating Articles, Blogs and Web Pages with ChatGPT
- Using Google's New Page Rank Algorithm to Grow Your Business
- Developing Videos & Podcasts with ChatGPT
- Help Content Creates Satisfied Customers
- Effective Marketing Builds Market Share & Profits
- Congratulations!
Program Structure
Course is Designed Around 12 Lessons
Education level – Beginners Software Required – ChatGPT and other free tools. You pay nothing Marketing and Business Skills – Beginner
- Education level – Beginners
- Software Required – ChatGPT and other free tools. You pay nothing
- Marketing and Business Skills – Beginner
60+ videos – 8 Hours to view Time Commitment – 3-4 weeks
- 60+ videos – 8 Hours to view
- Time Commitment – 3-4 weeks
Prompts and Prompt Scripts you can customize to your needs included Content Planning Templates allow you to capture the information vital to building your marketing programs Certificate of Completion
- Prompts and Prompt Scripts you can customize to your needs included
- Content Planning Templates allow you to capture the information vital to building your marketing programs
- Certificate of Completion
Course Support
Introductory Offer
We are dedicated to helping you learn how to use new technologies to tailor an effective, profitable marketing program to your company's goals and the markets you want to develop. To assist you, this course provides:
Email – At the end of each video, you are provided an email address to contact the instructor with questions or comments Discussion Boards – For every lesson, we have developed discussion boards where you can ask questions or discuss ideas with your fellow participants as well as the professor Live Chats – Every couple of weeks, we will have a live chat where you can ask discuss relevant topics Content Updates – As new technologies and new tools emerge, they will be integrated into the course to keep it current
- Email – At the end of each video, you are provided an email address to contact the instructor with questions or comments
- Discussion Boards – For every lesson, we have developed discussion boards where you can ask questions or discuss ideas with your fellow participants as well as the professor
- Live Chats – Every couple of weeks, we will have a live chat where you can ask discuss relevant topics
- Content Updates – As new technologies and new tools emerge, they will be integrated into the course to keep it current
Introductory Offer
A Northwestern Digital Marketing Class showing you how to make AI your business and marketing partner!
Program Price: $99
Use the same digital strategies and tactics my Northwestern graduate students use. Sign up now.
See and sign up for the course at AI Digital Marketing Masterclass or click on the button below!
Use the Power of AI to Accelerate Your Business
Train AI to be your Business Partner to Grow Your Business Quickly & Profitably
The AI Digital Marketing Masterclass is designed to give you and your organization to knowledge, tools and skills to use AI to improve all aspects of your marketing programs. Developed and prototyped in my Northwestern Digital Marketing and Content Strategy classes, the course will guide you in developing an audience-focused, multimedia 52-week marketing program using the most advanced digital strategies used today.
This comprehensive masterclass helps you discover the following:
Making ChatGPT Your Business Partner – Most videos on ChatGPT focus on prompts. While they are important, the greatest strength of ChatGPT is that it can be trained to be your strategic and tactical business partner. This makes a formidable team to develop and drive your marketing programs.
- Making ChatGPT Your Business Partner – Most videos on ChatGPT focus on prompts. While they are important, the greatest strength of ChatGPT is that it can be trained to be your strategic and tactical business partner. This makes a formidable team to develop and drive your marketing programs.
Effective Strategic Analysis – Learn how to use AI to identify key Industry Trends, perform a competitive analysis to identify your strengths and develop plans to address your weaknesses, and develop insights into the target markets you want to develop. The strategy component will end with the development of your vision, mission, and value statements to best position your company.
- Effective Strategic Analysis – Learn how to use AI to identify key Industry Trends, perform a competitive analysis to identify your strengths and develop plans to address your weaknesses, and develop insights into the target markets you want to develop. The strategy component will end with the development of your vision, mission, and value statements to best position your company.
Proven Digital Marketing Strategies – To build your marketing plan, we will explore the most effective marketing strategies being used by companies and agencies throughout the world. In the course, you will learn strategies like Momentum Marketing – being there when your high-value audience is active – Google & YouTube's Hero – Hub – and Help – one of the best holistic strategies used today – and the Loyalty Loop focused on what your prospects are looking for when they are first becoming active. I will teach you these strategies then show you how to actually develop them using ChatGPT and other advanced technologies.
- Proven Digital Marketing Strategies – To build your marketing plan, we will explore the most effective marketing strategies being used by companies and agencies throughout the world. In the course, you will learn strategies like Momentum Marketing – being there when your high-value audience is active – Google & YouTube's Hero – Hub – and Help – one of the best holistic strategies used today – and the Loyalty Loop focused on what your prospects are looking for when they are first becoming active. I will teach you these strategies then show you how to actually develop them using ChatGPT and other advanced technologies.
Holistic, Multimedia Marketing Plan – Like my courses at Northwestern, this program allows you to build a 52-week digital marketing plan tailored to the audiences you want to develop. It results in a comprehensive digital marketing plan designed to grow market share, build ongoing long-term relationships with prospects and customers, and create content to increase customer satisfaction and produce better reviews and recommendations. All built on proven digital marketing strategies.
- Holistic, Multimedia Marketing Plan – Like my courses at Northwestern, this program allows you to build a 52-week digital marketing plan tailored to the audiences you want to develop. It results in a comprehensive digital marketing plan designed to grow market share, build ongoing long-term relationships with prospects and customers, and create content to increase customer satisfaction and produce better reviews and recommendations. All built on proven digital marketing strategies.
Create Topic Hubs and Relevant Topics – I will teach you how to use your audience insights to find topic categories of interest to them and within your areas of expertise. We will use this information to create 4 topic hubs designed to improve your SEO, attract your high-value markets to your websites, and position you as a topic authority in the marketplace.
- Create Topic Hubs and Relevant Topics – I will teach you how to use your audience insights to find topic categories of interest to them and within your areas of expertise. We will use this information to create 4 topic hubs designed to improve your SEO, attract your high-value markets to your websites, and position you as a topic authority in the marketplace.
Develop Multimedia Content – In the course, I will teach you the prompts and methodologies to use to create highly targeted blogs, web pages, video scripts, podcast plans, interviews, and other content to best reach your target markets. I will show you how to make the "human" and develop them to best show your expertise, experience and topic authority.
- Develop Multimedia Content – In the course, I will teach you the prompts and methodologies to use to create highly targeted blogs, web pages, video scripts, podcast plans, interviews, and other content to best reach your target markets. I will show you how to make the "human" and develop them to best show your expertise, experience and topic authority.
Create Effective Marketing Communications and PPC Advertising – For each content element you develop, I will teach you how to use ChatGPT to create X [Twitter] sales messages with emojis and hashtags, short-form sales messages for Facebook, LinkedIn and other sites, develop press releases to advertise major events, and create PPC advertising for Google, Facebook, and Instagram.
- Create Effective Marketing Communications and PPC Advertising – For each content element you develop, I will teach you how to use ChatGPT to create X [Twitter] sales messages with emojis and hashtags, short-form sales messages for Facebook, LinkedIn and other sites, develop press releases to advertise major events, and create PPC advertising for Google, Facebook, and Instagram.
Use Marketing Automation Systems – With new content and lots of marketing communications, you can't run your marketing programs manually. I will teach you how to use marketing automation and tracking systems to execute your marketing plans and then show you the messages that are producing results in the marketplace.
- Use Marketing Automation Systems – With new content and lots of marketing communications, you can't run your marketing programs manually. I will teach you how to use marketing automation and tracking systems to execute your marketing plans and then show you the messages that are producing results in the marketplace.
Level of Difficulty: Beginner
Course Structure: 12 Lessons with 60 Short Videos and Course Materials
Duration: 1 – 2 Months
Skills Covered: Business and Marketing Strategy, Audience Analysis, Content Strategy, Multimedia Content Development, SEO, PPC, Content Planning, Marketing Automation, ChatGPT and other technologies.
Formats: Prerecorded videos, live chats, discussion boards, business and marketing templates
Meet RANDY HLAVAC
Northwestern Professor and Online Instructor
I teach Digital Marketing, Content Strategy, Digital Leadership, and Social Commerce at Northwestern University and created one of the largest Coursera online course in Social Media Marketing. My classes are hands-on programs designed to train CMOs on the best digital marketing strategies and tactics using the newest marketing technologies. See recommendations from my students below.
Entrepreneur and Business Owner
In 1990, I started Marketing Synergy to help companies build more effective digital marketing strategies and tactics, develop marketing database and CXM [customer relationship management] systems, and develop predictive models to better target their high-value markets.
Technology Driven
My courses and business are known for identifying the new technologies that impact digital marketers and developing programs, like this course, to train them to use new tech to gain a competitive advantage and grow their market share quickly.
Focus on Real-world Results
I HATE teaching theory. Over the last 30 years, all of my classes have worked with actual companies from startups to Fortune 50 firms to improve their digital marketing programs. This course uses that knowledge to show you how to use AI and new technology to build a marketing program tailored to your business and the markets you serve.
Active Involvement
will work with you throughout the course. You will use discussion boards to ask questions or for guidance. I will host periodic webinars to answer questions and show new technologies, and I am available using the emails I show in every video.