When it comes to creating multimedia content and the marketing and advertising messages to promote it, you quickly discover the content bottleneck. You realize you need more and more content to engage customers and prospects but you have too few people, limited resources, little time to train your staff, and no time to generate the content you need to succeed. As a result generating new, highly targeted content and marketing messages falls to the bottom of your “To Do” list and, often, never gets done.
2 New Technologies Changed Marketing Forever
In 2022, two new technologies changed marketing forever. In November of 2022, OpenAI introduced ChatGPT. If you know how to train and use it, ChatGPT can play a pivotal role in overcoming the content bottleneck by enhancing content creation, ideation, marketing, and PPC advertising processes. What used to take days or weeks, now takes minutes or hours.
In response to the threat of AI-generated content flooding websites, Google introduced its new Page Ranking algorithm in December of 2022. The new algorithm now scans your web pages to separate AI from “human” content and lowers your ranking if there is to much AI. As a result, you need to take the output from ChatGPT and use Google’s Double E-A-T system to establish your Experience, Expertise, Authority, and Trustworthiness. It makes the content both human and displays your authority to maximize each page’s SEO power.
Introducing the ChatGPT Content Revolution Online Course
Since 2022, I have been incorporating ChatGPT and the new Google algorithm into my Digital Marketing and Content Strategy classes at Northwestern. My students form teams and work with actual clients to build their Content Strategies. They build a holistic, multimedia 52-week plan designed to grow market share, gain competitive advantage, build strong long-term prospect and customer relationships, and develop marketing materials & PPC ads to drive business to the organization’s website. We work with non-profit and for-profit organizations from startups to Fortune 50 companies.
I have incorporated my experience into a new online course called “The ChatGPT Content Revolution”. In this new online course, you will learn to:
1. Train ChatGPT to be your business partner
2. Identify the markets most attracted to your organization
3. Develop Topic Clusters and Multimedia Content designed to attract the markets you want to attract and engage
4. Create multimedia content including blogs, web pages, podcasts, and video scripts
5. Test and edit your content to pass AI Detectors
6. Use the Google algorithm to establish your topic authority and maximize your SEO impact
7. Generate marketing messages and PPC ads to attract your target audience to your new content
8. Create a 52-week content schedule and learn how to use schedulers to automate the marketing process
This course is designed for all marketers and content creators and takes 2-3 weeks to complete. It has 40+ short 7-minute videos to teach key concepts, prompt scripts so you can tailor ChatGPT for your organization, templates designed to create your 52-week calendar, and other aids to build your content and marketing programs. I will be active on discussion boards, hosting live chats, and answering emails to ensure you will be successful in the course. And, at the end, you will receive a Certificate of Completion.
Join the ChatGPT Content Revolution Today!
To join this innovative, proven online course, click HERE to see the course in detail and enroll in the program. The regular cost of the course is $195. But if you enroll before April 1, 2024 and use the promo code “content_revolution” at registration, the price will be lowered to $95! Over a 50% savings if you act now!. Today, digital marketing is accelerating because of these new AI systems. Learn how to apply them to your organization and join the ChatGPT Content Revolution!
Randy Hlavac
CEO Marketing Synergy