JOIN THE AI-MARKETING REVOLUTION!

 To empower organizations to lead the next era of marketing—where AI doesn't replace creativity, it accelerates it, and where strategy and execution are unified by intelligent, agile, & agentic systems. 

We deliver transformation through our Four Authority Pillars:

1. The Intelligence Engine – Use AI to develop audience insights, personas, and strategic clarity.  AI becomes your business partner to help you find strategic advantage in your rapidly evolving markets
    
2. Smart Content Factory – Scale multimedia content across all formats using custom-trained AI to produce the content and then your team to make it human and establish your brand authority
    
3. Visability Engine – Rank in Google, appear in AI search, and win the visibility war.  Today, you need to adapt to the fact that your markets are using AI rather than search to find you
    
4. AI-Powered Marketing – Automate and orchestrate campaigns, agent-based systems to monitor your competition and find strategic advantage, with agent-based AI.  
    

Each pillar is backed by strategy, prompt libraries, and practical toolkits built for performance—not hype.

Randy transforms how organizations approach digital marketing through education and strategic implementation. As CEO of Marketing Synergy and a longtime instructor at Northwestern University's Medill School, he bridges academic rigor with real-world results.

For the last 30-years at Northwestern, Randy has taught graduate and undergraduate digital leadership, content strategy, social commerce, and social media marketing.  Each of his classes utilizes AI and agentic systems to demonstrate the impact of these new technologies on a company's ability to be agile and accelerate its marketing programs.  He reaches global audiences through his Coursera course on Social Media Marketing. His book Social IMC: Social Strategies with Bottom-Line ROI has become essential reading for marketers integrating social media into their business strategies.

Through Marketing Synergy, Randy helps companies cut through digital noise with data-driven strategies that deliver measurable outcomes. His ability to distill complex marketing concepts into actionable frameworks makes him a sought-after keynote speaker at industry conferences.

From AI-Powered applications to content curation, Randy stays ahead of emerging trends while maintaining focus on what matters most: strategic thinking that drives bottom-line results.