JOIN THE MARKETING REVOLUTION!

The AI Digital Marketing Masterclass is designed to give you and your organization to knowledge, tools and skills to use AI to improve all aspects of your marketing programs.  Developed and prototyped in my Northwestern Digital Marketing and Content Strategy classes, the course will guide you in developing an audience-focused, multimedia 52-week marketing program using the most advanced digital strategies used today.  

This comprehensive masterclass helps you discover the following:

• Making ChatGPT Your Business Partner - Most videos on ChatGPT focus on prompts.  While they are important, the greatest strength of ChatGPT is that it can be trained to be your strategic and tactical business partner.  This makes a formidable team to develop and drive your marketing programs.

• Effective Strategic Analysis - Learn how to use AI to identify key Industry Trends, perform a competitive analysis to identify your strengths and develop plans to address your weaknesses, and develop insights into the target markets you want to develop.  The strategy component will end with the development of your vision, mission, and value statements to best position your company.

• Proven Digital Marketing Strategies - To build your marketing plan, we will explore the most effective marketing strategies being used by companies and agencies throughout the world.  In the course, you will learn strategies like Momentum Marketing - being there when your high-value audience is active - Google & YouTube's Hero - Hub - and Help - one of the best holistic strategies used today - and the Loyalty Loop focused on what your prospects are looking for when they are first becoming active.  I will teach you these strategies then show you how to actually develop them using ChatGPT and other advanced technologies.

• Holistic, Multimedia Marketing Plan - Like my courses at Northwestern, this program allows you to build a 52-week digital marketing plan tailored to the audiences you want to develop.  It results in a comprehensive digital marketing plan designed to grow market share, build ongoing long-term relationships with prospects and customers, and create content to increase customer satisfaction and produce better reviews and recommendations.  All built on proven digital marketing strategies.

• Create Topic Hubs and Relevant Topics - I will teach you how to use your audience insights to find topic categories of interest to them and within your areas of expertise.  We will use this information to create 4 topic hubs designed to improve your SEO, attract your high-value markets to your websites, and position you as a topic authority in the marketplace.

• Develop Multimedia Content - In the course, I will teach you the prompts and methodologies to use to create highly targeted blogs, web pages, video scripts, podcast plans, interviews, and other content to best reach your target markets.  I will show you how to make the "human" and develop them to best show your expertise, experience and topic authority.

• Create Effective Marketing Communications and PPC Advertising - For each content element you develop, I will teach you how to use ChatGPT to create X [Twitter] sales messages with emojis and hashtags, short-form sales messages for Facebook, LinkedIn and other sites, develop press releases to advertise major events, and create PPC advertising for Google, Facebook, and Instagram.  

• Use Marketing Automation Systems - With new content and lots of marketing communications, you can't run your marketing programs manually.  I will teach you how to use marketing automation and tracking systems to execute your marketing plans and then show you the messages that are producing results in the marketplace.

Level of Difficulty:  Beginner

Course Structure:    12 Lessons with 60 Short Videos and Course Materials

Duration:  1 - 2 Months

Skills Covered:  Business and Marketing Strategy, Audience Analysis, Content Strategy, Multimedia Content Development, SEO, PPC, Content Planning, Marketing Automation, ChatGPT and other technologies.

Formats:  Prerecorded videos, live chats, discussion boards, business and marketing templates